Poker's Popularity Doesn't Appear Ready to Fold
By RICHARD SANDOMIR
Published: July 12, 2005
Poker's sudden ubiquity on television calls to mind the rush of figure skating programming that followed the hugely rated 1994 Winter Olympics and the tulip mania in Holland in the 17th century. Can the popularity of anything grow so quickly, as televised poker has in the past two or three years, without crashing?
Or has poker found the mother lode by appealing to youthful Texas Hold'em devotees who cannot get enough of stars like Doyle Brunson and Howard Lederer.
"I equate poker to Nascar," said Neal Pilson, a television consultant hired by Harrah's Entertainment to negotiate a new deal beyond 2007 for its World Series of Poker property, which has performed spectacularly well on ESPN. "Everyone drives, so they have an instant recognition for the skill and drama of Nascar. Well, there's a huge population that plays poker. It's reality programming, with drama, excitement and a tremendous amount of money."
Read the rest of this article at the New York Times......
Poker's Popularity Doesn't Appear Ready to Fold - New York Times
Published: July 12, 2005
Poker's sudden ubiquity on television calls to mind the rush of figure skating programming that followed the hugely rated 1994 Winter Olympics and the tulip mania in Holland in the 17th century. Can the popularity of anything grow so quickly, as televised poker has in the past two or three years, without crashing?
Or has poker found the mother lode by appealing to youthful Texas Hold'em devotees who cannot get enough of stars like Doyle Brunson and Howard Lederer.
"I equate poker to Nascar," said Neal Pilson, a television consultant hired by Harrah's Entertainment to negotiate a new deal beyond 2007 for its World Series of Poker property, which has performed spectacularly well on ESPN. "Everyone drives, so they have an instant recognition for the skill and drama of Nascar. Well, there's a huge population that plays poker. It's reality programming, with drama, excitement and a tremendous amount of money."
Read the rest of this article at the New York Times......
Poker's Popularity Doesn't Appear Ready to Fold - New York Times
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